Marketing Planning - Discovery Challenge Round 2
Event type:
Training Workshop
Points:
5
14/02/12 5:00pm
Workshop 4
Prepare a marketing plan by focusing on defining the market and considering: 1. Is there a real opportunity, 2. Is it winnable, 3. Is it worth winning, 4. If all three prior conditions are satisfied, what will it take to achieve a profitable outcome?
Your performance in this workshop is assesed as part of the Discovery Challenge.
This workshop will be led by Jim Patrick, Managing Director of leading design and digital media agency, Blue Square, and Honourary Lecturer at the University of Dundee.
Events
-
Entrepreneurial Exchange Event at the University
22/05/12 5:45pm Category: Networking -
Enterprise Gym Summer Boot Camp
11/06/12 9:00am Category: Training Workshop - 11/09/12 5:00pm Category: Networking
- 13/09/12 5:00pm Category: Networking
